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Adwatch: Santander’s 1-2-3 lesson in brand ambassadors

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Being the best in the world at wielding a golf club does not a world-class bank manager make. You wouldn't put your CFO in an F1 car and expect him to finish the race, let alone on the podium. So why have Santander got Jensen Button, Rory McIlroy and Jessica Ennis selling us financial services?

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